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date: 2019-07-11

How to promote the formation of a green lifestyle?

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A green lifestyle refers to a way of living in harmony with nature and protecting the natural environment as much as possible while satisfying human needs. Promoting the formation of a green lifestyle is of great and far-reaching significance for winning the battle against pollution, building a beautiful China, and realizing the sustainable development of the Chinese nation. The author believes that to promote the formation of a green lifestyle, we can start from the following aspects.

Change external environmental conditions. To provide external conditions that facilitate residents' green behavior, the core is to adjust the external situational factors that affect behavior, and establish a sound incentive and restraint system. For example, providing convenient public transportation facilities; taking measures such as tax reduction, financial subsidies, green credit, government procurement, etc., encouraging and guiding enterprises to change extensive production and management methods, producing and providing more green products and services; Pollution discharge, inhibiting the production and supply of high-energy, high-emission, high-pollution products.

Build a green consumption system. The positive externalities of green products mean that buyers lose personal benefits and contribute to environmental protection. Therefore, the government should formulate an incentive policy to promote green consumption. Encouraging policies and systems have an important guiding role in overcoming the black consumption inertia and promoting green consumption behavior. At the same time, the information feedback system was formulated to improve consumers' perception of green consumer behavior and to promote green consumer behavior. In addition, the government should also strengthen the certification management of green products and standards, and regulate the order of the green consumer market.

Encourage green communication between families and communities. An advanced, modern way of life requires the members of society to build and embrace together, especially in the choice of green products and energy-saving vehicles. Therefore, in addition to the family, community-based solutions are needed. Relying on the green community, we can form a green lifestyle-based communication group, which is conducive to establishing a green living group norm, and also helps people form a green life by providing green information, environmental education, and changing external environmental conditions. the way.

Improve people's awareness of ecological civilization. The formation and cultivation of a green lifestyle is inseparable from people's strong awareness of ecological civilization. For example, radio and television broadcasts programs such as “Hands to teach you garbage classification” and “zero waste of kitchen wisdom”. Newspapers, magazines, books, etc. continue to call on the public to work hard to reduce garbage. The publicity and education of the media has a positive guiding role for residents to master garbage classification, resource recycling and protection of the natural environment.

An optimized combination of interventions. The effectiveness of interventions is reflected in the ability to remove barriers that hinder the transformation of green attitudes into behavior. Since a green attitude is often translated into a green behavior that is often influenced by many factors, a single intervention is often difficult to produce significant behavioral changes. For example, once the economic stimulus is large enough, the change in behavior resulting from the increase in this level of stimulation will be much less than the role of providing information or giving feedback. This means that in order to promote the transformation of green cognition into green behavior, it is necessary to provide a variety of interventions, and to scientifically optimize the combination to achieve the best intervention effect.

  Author: Hao Liang, Center for Environmental and Economic Policy Research, Ministry of Ecology and Environment; Chen Kai, Beijing Forestry University; Meng Xiaoyan, Institute of Science and Technology Strategy, Chinese Academy of Sciences

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